The Bar Raiser Summit
Tuesday, March 4, 2025
8:30 AM – 4:00 PM
Skirball Cultural Center
2701 N. Sepulveda Blvd. Los Angeles
In an era defined by rapid change, storytelling remains a powerful force for connection. The 2025 Strategic Communications Bar Raiser Summit will shine a spotlight on how storytelling can anchor us as we navigate leadership transitions, technological advancements and shifting societal landscapes. From learning about responsible uses of AI to taking bold risks, we’ll delve into the strategies that elevate UCLA’s voice and impact.
This gathering is where ideas spark action, collaboration drives positive change and we redefine the power of storytelling at UCLA. Let’s raise the bar together.
Registration is required to attend.
Schedule
8:30 AM
Check-In Begins
Ruby Foyer, Herscher Hall
Coffee, breakfast and networking.
9:15 AM
Morning Program Begins
Guerin Pavilion, Herscher Hall
Welcome remarks by Vice Chancellor Mary Osako.
9:30 AM
Intention Setting
Guerin Pavilion, Herscher Hall
Kick off the summit with an inspirational session by Dr. Wendelin Slusser inviting attendees to open their minds and set positive intentions.
10:00 AM
UCLA Connects: Listening Exercise with Chancellor Julio Frenk
Guerin Pavilion, Herscher Hall
Learn more about UCLA’s seventh chancellor and share our MarComm community’s hopes and aspirations for the future of our university.
11:30 AM
In Session with Dr. Knaul
Guerin Pavilion, Herscher Hall
Learn more about UCLA’s new associate of the chancellor as she discusses initiatives important to her, including healthcare in underserved communities.
12:00 PM
Networking Lunch
Taper Couryard
1:00 PM
Afternoon Breakout Sessions
Work in the Age of AI
Guerin Pavilion, Herscher Hall
As communicators, how do we best harness the capabilities of AI to tell stories?
OR
The Art of Surprise and Taking Good Risks
Haas Conference Center
Knowing how — and when — to push the limits in our storytelling. The way the world tells stories is changing daily. How do we keep pace, remain nimble and open to new creative methods while protecting our hard-built UCLA brand?
2:15 PM
Profound Impact
Guerin Pavilion, Herscher Hall
A Bruin alumna who exemplifies excellence shares an inspirational talk about the value of a UCLA education and how it set the path for success.
3:00 PM
Networking Reception
Ruby Foyer, Herscher Hall
