Kelsey Dempsey is a social content lead at DoorDash, leading social-first content and community, building brand love for Gen Z audiences. Previously, she worked on social for Duolingo, Drumstick and Life360, shaping some of their most iconic viral moments and building highly engaged social communities. Highlights include Duolingo’s “Dead Duo” campaign and Charli XCX concert activation, Life360’s 6-7 app update, and Drumstick’s TikTok growth from 32,000 to more than 1 million followers. Kelsey began her career on the UCLA Student Life Media team, where she grew the brand’s TikTok community and led its viral “Bama Rush” stunt in 2022.