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Cassie Holmes

Professor of Marketing and Behavioral Decision Making, Bud Knapp Marketing Professorship

UCLA Anderson School of Management

Cassie Holmes is the Budd Knapp Professor at UCLA’s Anderson School of Management, an award-winning teacher and researcher on time and happiness, and bestselling author of Happier Hour: How to Beat Distraction, Expand Your Time, and Focus on What Matters Most.

Happier Hour is a Wall Street Journal Bestseller and was selected as an Amazon Best Book of 2022, a “must read” by Forbes, the Washington Post, and the Financial Times, and was featured in such outlets as the Today Show, CBS Mornings, CNN, NPR’s Hidden Brain, and GOOP with Gwyneth Paltrow.

Holmes’s academic research has been widely published in lead academic journals. The course that she developed and now teaches, Applying the Science of Happiness to Life Design, is among UCLA’s most popular for MBAs and Executive MBAs alike.

Prior to joining UCLA, Cassie was a tenured faculty member at Wharton, and she has a Ph.D. from Stanford University’s Graduate School of Business and a B.A. from Columbia.